Our focus was on usability and simplicity. Keeping PEG’s target market in mind, we designed flat and minimalistic interface that has a focus on promoting productivity with user experience at the forefront. The result was a beautiful yet functional contact management app.
We wanted the readability to be extremely high as there was going to be a lot of user generated content on screen and it can easily get overwhelming. The challenge however was to ensure that it would remain aesthetically pleasing in the beautiful green PEG color scheme.
To guide the user through all the different features in the application, we created an interactive walkthrough which provides instructions on every feature of the application and provides hints to the user on where to tap next to proceed. This is a great way to educate new users on how to use the application.